decision was made to go forward and develop the project, The Chronicle (at left) would remain in San Francisco and likely go into some new space...”
Did the Detroit implant really say the newspaper operations would (1)
stay in the city, and (2) would “likely go into some new space?” It
remains to be seen. But he gets corporate points for placing the
seven-graf story in the online news budget on a Saturday, a cemetery of dead news.
And he gets bonus points. Theonline story announced that the same
story also appeared on the second page of the business section in the
print version of the Saturday Chronicle. It didn’t. (Laughter in the
board room.) ><
WE
CAN'T wait to watch how the business editors struggle with the
inevitable campaign by the heritage mob to seek landmark status for the
last of Frisco’s downtown newspaper offices. Pity the reporters who
must try to play it straight when the arm-twisting begins at City Hall.
After all, nobody protested when the wonderful old News
Call-Bulletin plant on Howard Street was leveled in 1965 for a parking
lot (and 30 years later, as the site for the third unit of the Moscone
Convention Center). Why shouldn’t the Chronicle become a parking lot
for two of the downtown projects of Cleveland-based Forest City
Enterprise – the Westfield San Francisco Centre (Nordstom) and the
Metreon complex? By then, we can expect the Chronicle offices to be
moved to India.
><
FOR
YEARS we have speculated that the Chronicle would sell its towering
presence downtown, take the money and run to the printing plant on the
grimy industrial flatland just south of the unfashionable southern
slopes of Potrero Hill.
To the Hearsts, burdened with
million-dollar-a-week negative cash flow from its mismanaged broadsheet
monopoly, relocation makes sense. This assumes that Hearst, which
bought the Chronicle in 2000 from the descendants of the de Young
brothers, actually control the valuable properties at Fifth and Mission
streets. We don’t know.
The site has been occupied by the
Chronicle since it moved uptown in 1924 from the Market Street corner
of Geary and Kearny streets. The newspaper's presses, which the late
publisher Charles Thieriot bought in the 1950s with profits from
KRON-TV, once thundered below the newsrooms. A few years ago, new
Flexographic (no ink stains) presses were built across Cesar Chavez
Street while it was still Army Street, and Thieriot’s now-obsolete
presses were shipped abroad.
If the Chronicle wants to reduce
its staff even beyond the summer bloodletting, the site on Cesar Chavez
would be handy for cars. Parking? No problem. But it’s two miles from
the nearest BART station at 24th Street. It's accessible by Muni only
with the 19-Polk bus. No more strolls to John's Grill for lunch. In
fact, no more strolls. It's a sketchy neighborhood.
><
MOVING
metro papers outside the metro is so commonplace these days that it's a
wonder the Chronicle's clock tower has lasted as long as it has.
Oakland:
In the past year, MediaNews expelled the Oakland Tribune from the
landmark Tribune Tower. All that remains is the neon sign. The company
announced plans to relocate the newsroom and other offices in the
Airport Corporate Center on Oakport Drive. It's across from the Oracle
Arena on Interstate 880, also known as the Nimitz Freeway (in the
“Oakland Song” performed by the Washboard Three, the busy freeway is
enshrined with this memorable line: “Out beyond the city lim-its,
shoots a freeway called the Nim-itz . . .”).
Santa Cruz:
Last year, Ottoway (Dow Jones) peddled the Santa Cruz Sentinel to an
Alabama chain, Newspaper Holdings, Inc., which then sold it early this
year to the MediaNews octopus. It was goodbye to the 40-year-old,
54,000-square-foot headquarters on Church Street in Santa Cruz itself.
The Sentinel is now printed over the hill at the San Jose Mercury News.
The newsroom and other offices were shifted to cramped quarters in
Scotts Valley, about 7 miles to the north of Santa Cruz itself. Space
may not be a problem. Of the 39 journalists on the staff when MediaNews
bought the paper, only 30 commute up Highway 17 to Scotts Valley. The
rest are job hunting.
San Mateo: When MediaNews bought
the Times in 1996, the presses were dismantled. Production, as in Santa
Cruz, shifted to the Mercury News plant. Up for sale was the
40-year-old building with a clock tower on South Amphlett Boulevard.
It memorializes the Times’ now-forgotten founder, Horace Amphlett. The
new address: Ninth Avenue. Nine what?
><
A
JOURNALISM scholar in search of a doctoral thesis could try to analyze
the journalistic effects when newspaper offices leave their historic
roots near the urban centers where they were born. It's been the trend
for years.
Do reporters and editors feel isolated at the Fresno Bee, which was transplanted in 1975 to the industrial West Fresno
Redevelopment
Area? Left to deteriorate, like much of the downtown area, was the
palazzo-style newspaper building put up in 1922 at Van Ness Avenue and
Calaveras Street (it's been rehabbed into a museum, possibly a
harbinger of what awaits the newspaper business).
In Santa
Cruz, the Sentinel's former editor, Tom Honig, was quoted as saying,
“It's going to be tougher in some ways. Being downtown means when you
go to the deli at lunch you run into somebody and you get some
information. We're going to lose that. No question, we're going to have
to make a much greater effort to be out there.”
Then he himself was out.
Lynn Ludlow
The Geezer Gazoot
tardytimes.com
June 2008